By Tom Callahan
In this definitive biography, veteran sportswriter Tom Callahan shines a focus on one of many maximum golfers ever to play the sport: Arnold Palmer.
The winner of greater than 90 championships, together with 4 Masters Tournaments, Arnold Palmer was once a legend of twentieth-century activity: a supremely proficient competitor loved for his strong hitting, his nerve at the vegetables, and his nice rapport with fanatics. probably peculiarly else, Palmer was once the explanation golf's attractiveness exploded, because the king of the hyperlinks helped outline golf's golden age in addition to Jack Nicklaus and Gary participant.
In addition to his expertise at the golfing direction, Palmer used to be an excellent entrepreneur off it, and one of many first sportsmen to create his personal profitable advertising model. Forging an alliance with activities agent Mark McCormack, Palmer switched over his attractiveness into profitable bargains, and helped pave the way in which for the multi-million-dollar contracts that experience develop into common for stars throughout all activities. yet past his enterprise acumen, Palmer used to be constantly a larger-than-life personality; packed with nice tales from the most important humans in Palmer's lifestyles, Arnie is an unique and illuminating portrait of a impressive guy and his remarkable legacy.
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Arnie: The Life of Arnold Palmer by Tom Callahan